2018 - 2019年本科 & 研究生目录
Bachelor of Business Administration in Marketing
B的要求.B.A.
核心课程
All business core courses acquaint you with various fields in business and help you learn to communicate, 互动, and to assume responsible positions in your chosen field.
For a major in business administration, you must complete the following courses.
- ACC 212 - Principles of Financial Accounting (3 credits)
- ACC 213 - Principles of Managerial Accounting (3 credits)
- BUS 201 - 法律 Environment for Business (3 credits)
- 这两个
- ECO 210 - Introductory Macroeconomics (3 credits) 和
- ECO 211 - Introductory Microeconomics (3 credits)
- OR ECO 200 - Business Economics (3 credits) 学分:3
- Upper-division economics course (not 490年生态)致谢人:
- FIN 320 - Managerial Finance (3 credits)
- MGT 268 - Business Processes and Management Information Systems (3 credits)
- MGT 331 - Concepts of Management (3 credits)
- MGT 366 - Operations Management (3 credits)
- MGT 495 - Administrative Policy (3 credits)
- MKT 350 - Marketing Management (3 credits)
学生 are required to select one class from the following list. This course may count toward the major or minor if applicable.
- ACC 333 - Corporate Governance and Accounting Ethics (3 credits)
- ECO 440 - Public Economics and Ethics (3 credits)
- FIN 330 - Ethics in Finance (3 credits)
- MGT 340 - Ethics and Business, Social Justice and Sustainability (3 credits)
- MGT 438 - Business Ethics (3 credits)
- MKT 375 - Marketing Ethics (3 credits)
必修商业选修课
Three upper-division Seidman courses are not applied to the major or minor (nine credits total). However, these courses can be applied toward a second business major.
选修课
学生 may elect nonbusiness or business courses to fulfill their elective course requirements. 学生 may apply up to six hours of internship and independent research credit, 在任何组合中, 达到学位要求. Business majors may not take any of the major courses, 除了实习, 以信用/不信用为基础.
Requirements for a Major in Marketing
This 18-credit-hour emphasis is very application-oriented and stresses interaction with many leading regional business organizations.
必修课程
业务核心:
- CIS 150 - Introduction to Computing (3 credits)
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
- STA 215 - Introductory Applied Statistics (3 credits)
- Three additional marketing electives at or above the 300-level.
定量组-任选一项:
- MGT 361 - Management Science (3 credits)
- MTH 122 - College Algebra (3 credits)
- MTH 125 - Survey of Calculus (3 credits)
- MTH 201 -微积分I(4学分)
- PHI 103 -逻辑(3学分)
销售
This emphasis is designed to provide students interested in sales the appropriate knowledge and skills necessary to become a professional sales person. The focus of the emphasis is directed towards the utilization of selling strategies and skills necessary for the sales professionals in contemporary marketing organizations. Specific attention is directed towards business-to-business conditions and the relationships required of salespeople in these situations. 学生 with this emphasis obtain sales positions for business-to-business firms, 包括制造商, 批发商, and retailers of goods and services.
必修课程
业务核心:
- CIS 150 - Introduction to Computing (3 credits)
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 353 - Marketing Negotiations (3 credits)
- MKT 356 - Professional Selling (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
- MKT 456 - 销售 Management (3 credits)
- STA 215 - Introductory Applied Statistics (3 credits)
定量组-任选一项:
- MGT 361 - Management Science (3 credits)
- MTH 122 - College Algebra (3 credits)
- MTH 125 - Survey of Calculus (3 credits)
- MTH 201 -微积分I(4学分)
- PHI 103 -逻辑(3学分)
配送与物流
The field of distribution and logistics focuses on designing and implementing the best strategy for companies to use in physically getting goods to their customers in a way that maximizes 客户服务 and minimizes total logistics costs. Attention is directed towards the strategic management of distribution assets, 客户服务, 成品库存控制, 运输, warehousing and international distribution planning. 学生 graduating with a logistics background are employed in a number of industries, with strong demand nationally in the auto industry, 家用电器行业, 食品行业, 零售连锁行业, 批发行业, and each of the 运输 modes.
业务核心:
- CIS 150 - Introduction to Computing (3 credits)
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 354 - Distribution Institutions and Logistics (3 credits)
- MKT 355 - International Logistics (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
- MKT 457 - Logistics and Transportation (3 credits)
- STA 215 - Introductory Applied Statistics (3 credits)
定量组-任选一项:
- MTH 122 - College Algebra (3 credits)
- MTH 125 - Survey of Calculus (3 credits)
- MTH 201 -微积分I(4学分)
- PHI 103 -逻辑(3学分)
- MGT 361 - Management Science (3 credits)