关键性能指标

追随者的增长

基线

在开发中. 目前正在审查2022/2023年.

描述

We will evaluate our current followers across all platforms to increase 在接下来的一年和接下来的几年里. 我们将审核确定 the percentage of DEI stories and engagement compared to other stories. 1. 追随者增长2. 参与率3. 点击率

进度- 2024年冬季

反思

Youtube文档: http://docs.谷歌.com/document/d/1eeHkeJJ3d599-UElYsWHkZCqmYwT7WYwUtT3VMDBPMY/edit?usp =分享 Significant growth across all social platforms (minus twitter/X). 看到 附上的3月份社交媒体报告. 回应关注及 recognizing the difficulty associated with some aspects of this goal, we have pivoted in our approach to center around ensuring our culture of equity is reflected in our work without measuring specifics about 特定群体的代表. 总体观众人数持续增长， though we are continuously evaluating based on changes to metrics 系统，如Looker Studio.

关键性能指标

视频接触

基线

GVSU的Youtube频道目前有7000名订阅者

描述

We have a goal to increase Youtube subscribers by 25% in 2023/2024 1. 添加订阅按钮和呼叫2. 确定直接 向我们的目标受众发送选项3. 确保每个视频 项目与我们的战略计划一致

进度- 2024年冬季

推进

Here is a link to our working document to track details/analytics from 每个月. http://docs.谷歌.com/document/d/1eeHkeJJ3d599-UElYsWHkZCqmYwT7WYwUtT3VMDBPMY/edit?usp =分享 A few highlights: • We have increased total subscribers by 480 for a 共计7,480 (6).9%的增长.•八月(入住，新生)显示 最高增长率. •我们这一时期的顶级视频之一(罗宾·威尔) Kimmerer) was a longform video and received many views despite being 未上市的. • Shorts are helping with subscribers and two recently gained a lot of views (one at 10k and one at 7k) • After a month of being on 我们的新特色播放列表《博天堂官方》获得了400次以上的点击量.

关键性能指标

从实践经验中学习

基线

55.6%

描述

UComm will evaluate our efforts for media relations, public relations, social media, and visual storytelling related to 从实践经验中学习 opportunities at GVSU to help increase participation to 75% by 2025. - Develop stories and news around our support for our Indigenous 人口. - Target our messages to our key outlets and audiences - Build the reputation as the university in Michigan known as the 体验式大学.

进度- 2024年冬季

推进

GV Magazine, GV Next and our social media channels have all showcased experiential learning as an essential component of a GVSU experience. Our Water in the West project, School Boat coverage in Traverse City and alternative spring break coverage are just a few examples of how we're 通过讲故事来实现这一目标. 我们需要做更多的事情来吸引 direct connections between our work and the participation rate. 我们是 in the evaluation stage, requiring a look back with the experiential 学习团队理解我们工作的影响. 视频链接示例: http://youtu.是/ 02 kf5d6f3qo http://youtu.是/ NfkNKmpX3GY http://youtu.是/ NihA_oT49_4

关键性能指标

成人学生入学

基线

593

描述

UComm will contribute to the overall success in supporting an increase 到2025年成人学生入学人数达到1002人. 增加媒体报道 达到. Measure the extent of media coverage achieved through press releases, media pitches, and outreach efforts, and develop strategies to 扩大我们的范围. -跟踪传统媒体和数字媒体的数量 报道我们新闻的媒体. 制定2025年的新目标. ——评估 哪种类型的故事最受媒体关注. -开发新产品 推广利兹、BAS、证书、REP4的策略

进度- 2024年冬季

推进

UComm has been continually and consistently supporting and promoting 利兹和BAS. 我们制定了沟通策略，而且 implemented media relations, and promotional materials for the Omni的进步. 媒体链接: http://www.insidehighered.com/news/tech-innovation/teaching-learning/2024/03/12/michigan-hybrid-program-aims-reach-50000-adult http://www.youtube.com/watch?v = LP_jfKJr8tg http://www.crainsgrandrapids.com/news/education/new-grand-valley-program-combines-online-in-person-adult-education-across-michigan/ http://www.woodtv.com/news/ottawa-county/博天堂官方-offering-new-way-for-adults-to-earn-degree/ http://www.博天堂官方.edu/gvnext/2024/omni-from-grand-valley-state-university-provides-adults-with-pathway-for-degrees-and-skills.htm 视频链接:http://youtu./ F2kzCDN4IyI http://youtu.是/ qqsRq6yKzOc

关键性能指标

学生/员工多样性

基线

17.3%和18%.8%

描述

UComm will work to support the university KPI of growing student 到2025年，多样性将达到18% /8%. ——继续推进亲和组建设 为学生、教职员工提供机会. -确定策略 to deliver our messages directly to our target audiences. -与人力资源部合作 to discover and implement best practices for UComm diversity recruitment/retention for student and full-time employees.

进度- 2024年冬季

推进

UComm has invested heavily in advancing the universities efforts towards 改善和支持学生/员工的多样性. 我们已经采取了行动。 proactive approach to our storytelling via GVNext and GV Magazine to 放大这些故事. 连续第三年，UComm已经采取了 leadership role in the REP4 through active engagement and production of 全国召集. UComm制作了视频来支持 affinity groups across campus, and is currently in post-production to update and produce a series of videos for student affinity groups. UComm is also involved in 2024 task forces designed to be responsive to 学生对代表性的担忧. 包容的社会 视频链接:http://youtu.是/ x4d6Thk9q-0

关键性能指标

UComm员工专业发展

基线

无前期计划

描述

UComm has not had a firm professional development plan in place for team members, but we will implement a plan for each employee to engage in at 每年至少一次PD机会. -创建一个$40k的行项目 budget specifically for PD - Communicate the requirement to all staff members - Reinforce this in throughout the review 过程

进度- 2024年秋季

完成

UComm在2024年完成了这一KPI.

关键性能指标

UComm员工审查流程

基线

低优先级

描述

Historically, we have taken a loose approach to our staff review 过程. Now that HR has updated the system, we will engage more deeply in the 过程 to ensure we serve and empower our team members. ——遵循 绩效考核周期贯穿全年. http://www.博天堂官方.edu/hro/performance -评估-工具- 1083.htm - Communicate with the team about the importance of the 过程 throughout 今年.

进度- 2024年冬季

完成

We accomplished this KPI in 2024 by taking an active year-long approach 到每个团队成员的评审过程.